Twenty years of building. Nothing a buyer could find.
A family firm developing in Palghar since 2005, with delivered buildings, RERA-registered inventory and land to its name, and almost no trace online. In real estate that isn't a marketing gap. It's a trust gap.
7
websites shipped and live for the firm and its land partners
207
units carried by the sales collateral we rebuilt
18pp
project brochure rebuilt end to end
2005
the year the firm started, and the credibility we had to make visible
Nobody spends ₹50 lakh on a firm they can't verify.
On the ground the firm had everything a buyer should want: two decades of delivery, completed buildings people live in today, RERA-registered stock, land held in the family's name. It also carried two names. Om Shanti N R Construction is the partnership that builds; Om Shanti N R Realty is the brand that sells. Nothing tied them together for an outsider.
Online it had almost nothing. A buyer who saw a hoarding, liked a plan and then did what every buyer does, and searched the name on the way home. He found silence. In a market where the competition's marketing is a loudspeaker on a Bolero, silence reads as risk.
The bit that matters
Property marketing isn't advertising, it's evidence. The buyer is not deciding whether the flat is nice. They are deciding whether you will still exist in three years, whether the approvals are real, and whether the possession date is a promise or a wish. Everything we built was aimed at those three questions.
02THE IDENTITY
Two names, one house.
Quiet, precise, built on the assumption that the buyer is intelligent, and drawn so the firm that builds and the brand that sells visibly belong to each other.
The mark
Gold towers rising from a wave, set beneath a script wordmark. Towers for what the firm makes, the wave for the coast it builds on. Restrained enough to sit on a legal letterhead and still work at hoarding scale.
Construction & Realty
One identity, two descriptors. Construction signs the paperwork; Realty faces the buyer. Same mark, same palette, different line underneath, so nobody has to explain the relationship twice.
03THE PRESENCE
Seven sites, each with one job.
Not seven brochures. A company site that carries the inventory, and partner sites that let each land partner be checked out in their own name, the way buyers actually do diligence.
SiteTypeThe job it does
omshantinrconstruction.comCompanyThe verifiable home: firm history since 2005, live and completed projects, RERA references, one number that answers
Land-partner sites × 5IndividualEach partner's own page: associations, inventory interests, project links. A searchable name instead of a blank
Web platformUmbrellaHolds the Construction and Realty faces together and routes an enquiry to the right desk
Every page was written around the questions buyers ask before they call: who is the promoter, what is the RERA number, what's the carpet area, when is possession, and who picks up the phone. Answer those on the page and the first call starts at “can I visit on Sunday” instead of “so tell me about yourself”.
Homepage · est. 2005 stated in the first lineProjects · status badges, land-partner labels, promoter named
MahaRERA numbers under every project, and a disclaimer that says what the listing is and isn't
The detail that does the work
Every project carries its MahaRERA number, its promoter, its configuration and whether OC has been received. There is also a plain-English note explaining that land-partner inventory is not the same thing as a promoted project. Volunteering the caveat is what makes the rest of the page believable.
03bTHE PARTNER SITES
A searchable name instead of a blank.
Five individual sites on one design language, so a buyer who searches the person finds the person, in their own words, with the disclosures spelled out rather than buried.
Role stated in the first line, and the disclaimer sitting in plain sight, not in a footerRole, firm, brand, base and focus, set out like a spec, not a bio
Every partner page carriesWhyWhat it prevents
Who they are, and in what capacityStandingA buyer can tell a land partner from a promoter before they ask an awkward question
Which projects they're associated withScopeNo implication of involvement in projects they have nothing to do with
The promoter and MahaRERA referenceVerificationThe buyer checks the portal instead of taking anyone's word
A plain-English precedence noteHonestyOfficial documents prevail over anything on the website, said out loud, on the page
The temptation in real estate is to let ambiguity do the selling. Spelling out exactly what someone is and isn't responsible for costs nothing and buys the only thing that matters here: the buyer's belief that you're not managing them.
04THE INVENTORY
What the presence had to carry.
Real stock, real approvals, real dates. The brand work only matters because there is something behind it worth documenting properly.
ProjectTypeDetail
Ostwal Imperial P990000492831/2/3 BHKDevisha Road, Palghar West. Two towers, four wings; carpets 431–1,050 sq ft. This is the project the rebuilt 18-page brochure sells
Shiv Shrushti Complex OC RECEIVEDDeliveredStation Road, Vevoor. 37 + 45 units across two buildings. The proof that delivery is a habit
Aastha · TembhodeNA plotsPhased, Vastu-aligned plotted layout for a different buyer, and a different sales story
2005partnership firm established
1996first project in the family's record
13+completed projects documented
4live and upcoming projects on the site
05WHAT WE DID
The whole stage, not one prop.
Seven websites shipped and live. The company site, five land-partner profile sites on a consistent dark-luxury design language, and the firm's web platform
Identity across Construction and Realty. One mark, two descriptors, applied to brochures, sites and corporate stationery
Ostwal Imperial brochure. The 18-page project brochure rebuilt under Om Shanti N R Realty branding, selling a 207-unit holding
Sales & enquiry messaging. The reply frameworks used on live plot and unit enquiries, written to get the site visit, not the argument
Corporate digital setup. Domains, mailboxes and a presence a buyer can verify in ninety seconds
Ongoing campaigns. Multiple campaigns now running for the firm
The buyer's search, before
Firm name → no official site, a stray listing portal, silence
Land partner's name → nothing at all
Project details living inside a forwarded WhatsApp PDF
Two company names with no visible relationship
The buyer's search, now
Firm name → a site with history, projects and RERA references
Partner's name → their own page, their own associations
Possession, carpet area and approvals on the page, before the call
Construction and Realty visibly one house
06WHERE IT LANDED
7
websites shipped and live for the firm and its land partners
207
units in the project the rebuilt brochure now sells
0→∞
from unsearchable to verifiable in ninety seconds
The work is ongoing: campaigns, collateral and enquiry messaging run month to month. The firm is no longer a name you have to take on faith.
