Naming, identity, and the rulebook that keeps it all consistent after we leave. Before anyone can talk about you, they need something worth repeating.
Most businesses that come to us for a logo don't have a logo problem. They have a sentence problem: nobody in the company can say what makes them different in one line, so every customer gets a slightly different version, and none of them stick.
Design can't fix that. Design can only amplify whatever you already are. Point a beautiful identity at a fuzzy idea and you get a beautiful fuzzy idea, usually at four times the price.
Can a happy customer describe you correctly to a friend, from memory, in a noisy room? If not, the branding hasn't started yet, no matter how many logo options are on the table. Everything on this page exists to pass that one test.
Take only the pieces you need. A name on its own is a real project. So is a playbook for a brand you already have.
Everything lands as something you can open, print or forward to a vendor.
One page: who you're for, what you're against, the sentence, and the three words the brand is allowed to be.
Primary lockup, secondary, mark alone, reverse, one-colour, and any script variants, in vector and web-ready raster.
Idea, logo rules, clear space, minimum size, palette with print and screen codes, typography, misuse, applications, voice.
HEX, RGB, CMYK and the nearest print reference, plus licensed or open-licence typefaces your team can actually install.
Letterhead, envelope, business cards and email signature, sized to standard stock and press-ready.
A folder your next vendor can work from without calling us, and a walkthrough so your team knows what's in it.
We learn the business: what you sell, who buys, what they nearly bought instead, and what the loudest true thing about you is.
Positioning, name if you need one, then identity directions. You choose against real mockups: a shopfront, a card, a phone screen. Not swatches.
A playbook that runs the brand without us in the room. Colour codes, files, rules, voice, and permission to ignore any vendor who says "it'll look better in blue".
Proof: the bennewala° brand system, at eight pages, five colours and two scripts, plus the KRUPA Developers playbook and stationery kit. Both live, both running daily.
It depends on how much of it you need, which is why we quote per project rather than publishing a package. A logo suite with basic rules is a very different number from naming plus a full playbook plus a stationery kit. You'll get one number, in writing, before we start, and we'll tell you which parts you can skip for now.
A focused identity project typically runs three to six weeks, depending on how quickly decisions come back. Naming adds time, because good names need to be lived with for a few days before anyone commits. Stationery and print artwork run alongside, once the mark is signed off.
Yes. On final payment the artwork and source files are yours outright, including the vector originals. We keep the right to show the work in our portfolio unless you ask us not to.
Often the better call. Plenty of businesses have a serviceable mark and no system around it: no rules, no palette, no application artwork. Rebuilding the system around an existing logo is cheaper, faster, and doesn't throw away the recognition you've already bought.
No. That's a lawyer's job, and you want a real one. We'll check the obvious conflicts in your category during naming and flag anything that looks risky, but the filing goes to a trademark attorney.
Then we misread the brief, and we go again, and that round is on us. It's rare, because we agree the positioning in writing before anything is drawn. Most disagreements about a logo are actually disagreements about the sentence underneath it.
Take exactly what you need, nothing more. Start with one First Beat campaign, or just ask for the rate card.
Ask for the number