The 10-second test
your website is failing.

Open your website on your phone. Not your laptop. Your phone, on mobile data, standing up. Start a timer for ten seconds. Then answer three questions from what's on screen:

1. What does this business sell?
2. Is it for someone like me?
3. What am I supposed to do next?

If you can't answer all three inside ten seconds without scrolling, neither can your customer. And unlike you, they don't already know the answers.

This is the single cheapest diagnostic in marketing, and most Indian business websites fail it, not because they're ugly, but because they were built in the wrong order. Someone chose a template, someone filled it with a stock photo and a slogan, and nobody ever asked what the page was for.

The five questions a visitor actually arrives with

Every visitor is running the same silent checklist. It doesn't change by industry. A bride looking for a caterer and a buyer looking for a 2BHK are asking identical questions in a different vocabulary.

They're thinking	What the page must do
Do they do the thing I need?	Say it in plain words, above the fold, in their vocabulary, not your category's
Is this for someone like me?	Show the scale you work at: guest counts, budgets, project sizes, sectors
Can I afford it?	Give a range, a tier, a starting price. Anything is better than nothing
Are they any good?	One relevant proof: a named project, a real number, a specific outcome
How do I reach them?	One obvious action, repeated. Phone that dials, WhatsApp that opens, form that works

The four ways pages lose people

1. The slogan opening

"Crafting experiences since 2015." "Where quality meets commitment." These say nothing, and worse, they cost you the most valuable three seconds you will ever get. Replace the slogan with the sentence: what you do, for whom, where. "Wedding catering for 30 to 4,000 guests across Palghar, Mumbai and Thane" is not poetry. It is, however, the thing being searched for.

2. The hidden price

Almost every business hides price out of fear that a number will scare people away. It does the opposite: it scares away the people who could afford you and keeps the ones shopping purely on rate. A published range or a tier ladder lets a buyer place themselves, and turns the first call into a conversation about the work instead of a negotiation about the number.

You do not have to publish a final price. "Projects typically start at ₹X" does most of the job.

3. The buried action

If your phone number lives only in the footer, you have decided that the most motivated visitor, the one ready to call right now, should scroll the length of the page to do it. Put a real, tappable action in the header, in the first screen, and at the end of every major section.

4. The desktop-first layout

Most of your traffic is a phone held in one hand. Test at 390 pixels wide, not by dragging your browser narrow. Check that tap targets are big enough for a thumb, that text doesn't need pinching, and that nothing important sits to the right of the fold.

An afternoon's worth of fixes

You almost never need a redesign. You need the page to do its job. In rough order of return:

1. Rewrite the first screen. One clear sentence about what you do and for whom, one line of proof, one action button.
2. Put contact in the header. Tappable phone or WhatsApp, visible without scrolling, on every page.
3. Add a price signal. A range, a starting-from, or a tier table. This one change usually shifts enquiry quality more than anything else on the list.
4. Add one specific proof. Not "trusted by many clients", but a named project with a real number attached.
5. Answer the five questions somewhere on the page. If a question isn't answered, it becomes a phone call you have to take at 9pm.
6. Test the form. Actually submit it. A shocking number of business websites have a contact form that has silently mailed nowhere for months.

Two tests to finish with

The stranger test. Send the link to someone who doesn't know your business. Ask them to tell you, in their own words, what you sell and what they'd do next. Don't explain first. Whatever they say back is what your website actually says.

The bad-network test. Load the site on 3G, or with the browser's network throttling on. If the first screen takes six seconds to paint, everything above is academic. You lost them in the waiting room. Big unoptimised hero images are the usual culprit.

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Ten seconds and one job. That's what a business website is. Everything else, the animation, the parallax, the carousel nobody clicks past the first slide of, is either helping the visitor answer their five questions, or it's getting in the way.

When we take on a site at Build, structure comes first and design second, for exactly this reason. The Sabras Caterer build is the clearest example on this site: the most valuable thing we made wasn't the logo. It was a published price ladder.