GAIA is four walled courtyards on the sand at Shirgaon, each with an open-air bath and a gate that locks from the guest’s side. It was being described like any other room. We wrote what it actually sells: privacy, sun and time with nothing scheduled. Then we launched it and built the website that books it.
A listing that leads with bed size, AC and Wi-Fi puts a place in a price comparison with every hotel on the coast. GAIA has something none of them have: a courtyard of your own, walled on both sides, open to the sky, ending at the sand where the grove stops.
That is not an amenity. It is the whole reason to drive out from the city, and it was buried under the furniture list.
City couples and small families are not short of rooms. They are short of time where nobody needs anything from them. Say that, and the price stops being the first question.
Three words that promise the privacy, the quiet and the service without listing any of them. It opens the website, the launch and every conversation after.
GAIA is a Greek name, so the rooms speak Greek too. An aule is the courtyard at the centre of a Greek house, the outdoor room the household actually lives in. Each of the four is named for what it faces.
Written slowly, set in a quiet serif, and built so the booking goes straight to the owners on WhatsApp. No portal in the middle and no payment taken online: the owners confirm on WhatsApp.
The live site, running inside this page · click in to scroll through the aules, the kitchen and the day
The GAIA mark was drawn before we arrived. Our part was making it usable: corrected exports, the A monogram in colour, black and white, and a vector pack every printer, signmaker and platform can take without asking.
One campaign, two weeks, one flat fee. Let's make some noise.
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